5 Brands Crushing It with UGC (And What You Can Learn from Them)

Want to see UGC in action? These five brands are leveraging UGC to build trust, drive engagement, and boost sales. Here’s what you can learn from their success.

1. GoPro: Let Your Product Shine

• Strategy: GoPro encourages users to share their adventures using #GoPro.

• Result: Millions of user-generated videos showcasing the product in action.

• Takeaway: Let your product shine in real-life scenarios. UGC doesn’t have to be polished—it just has to be authentic.

2. Airbnb: Showcase the Experience

• Strategy: Airbnb features guest photos and stories on their website and social media.

• Result: Builds trust and inspires future bookings.

• Takeaway: Showcase the experience, not just the product. UGC can help potential customers visualize themselves using your service.

3. Glossier: Build a Community

• Strategy: Glossier reposts customer selfies and reviews on Instagram.

• Result: A loyal community of brand advocates.

• Takeaway: Engage with your audience and make them feel seen. UGC is a powerful way to build a sense of community around your brand.

4. Coca-Cola: Make It Fun and Interactive

• Strategy: The #ShareACoke campaign encouraged customers to share photos with personalized bottles.

• Result: Over 500,000 photos shared and a 2% increase in sales.

• Takeaway: Make UGC fun and interactive. Campaigns that encourage participation can drive massive engagement.

5. Daniel Wellington: Combine UGC with Influencer Marketing

• Strategy: Daniel Wellington partners with influencers and customers to showcase their watches.

• Result: A massive Instagram following and skyrocketing sales.

• Takeaway: Combine UGC with influencer marketing for maximum impact. Influencers can help amplify your UGC and reach a wider audience.

Conclusion:
These brands prove that UGC isn’t just a buzzword—it’s a powerful tool for building trust, driving engagement, and growing your business. Ready to create your own UGC success story? Let’s get started.